Perspective is everything.
I can now add small business owner to the list. I truly don’t believe anyone can really understand the difficulty of growing a small business in the Amazon and Ebay world we live in, unless a person has experienced it firsthand.
The Small Business Association defines a small business as having fewer than 500 employees. There are over 28 million small businesses in the United States and 22 million of those are self-employed, meaning they have no additional employees. Amazingly, 543,000 small businesses open every month. Yet sadly, even more small businesses close every month.
Of those self-employed firms, 7 out of every 10 will survive at least 2 years, half will last at least 5 years, a third of those firms will last 10 years, and a fourth will last more than 15 years. These statistics are a hard pill to swallow for someone like me who is approaching two years in January.
A recent arrangement I delivered to the Bravern in Bellevue. This was for a Stella & Dot Truck Show. The lighting was perfect and I had a few minutes to spare, so I started snapping away with photos. The arrangement fit so perfectly in the environment!
Social media is a major element to owning a business. It can be conflicting and completely time consuming. But it is absolutely necessary. I monitor very closely what receives a good response and that which does not. I also monitor my competitors. I measure my site traffic, which is vital to the success of my online business. Understanding what my customers’ needs are, how I can help solve problems, and what my followers like to see on social feeds and blog posts, is very important stuff. Yet, without the engagement and interaction, it’s hard for me to understand their perspective. What I’m saying here is… First & Bloom only exists with you.
I always have elaborate ideas for the table, but it ended up being pretty simple. I was exhausted but it was so worth it!
Liking and not liking Facebook and Instagram posts mean everything. Sharing promotions is like gold. And supporting a small business is their livelihood. But let them know they are steering in the right direction. It truly does mean the world.
I love knowing I can make someone’s day. I love knowing feelings which could not be expressed in words or presence, could be through my work. I love the gasp…the shock and the awe. I even love shocking the hell out of myself too when I step back and look at what I created. I love it that the employees at my weekly business accounts show immediate excitement when I walk in the door with that weeks’ arrangement. I love that they can actually describe which arrangement from weeks and weeks ago is still their favorite and why.
It's pretty simple. I love making people happy. And to me, that's worth more than any Cyber Monday or Black Friday deal out there.
So remember... Shop Small!